Facebook Advertising: Reach vs. Impressions and Ads Manager vs. Boosting Explained

Let’s discuss Facebook’s ad manager and its features. In the article, I will try to cover some important things about the ads manager of Facebook. I hope you gays will enjoy it. Firstly Boosting vs Facebook Ads Manager.

Difference between Facebook Ads and Boosting

You can give Facebook ads directly from the page by boosting option. You don’t need to go to Ad Manager to give or run ads, just by clicking on the boosting button on the Facebook page, you can able to put boosting ads just by adding some dollars. In this case, Facebook will automatically give your reach impression from its targeting. By boosting method, you can’t do any retargeting, goal setup, and audience filtering. There are lots of tools missing in the boosting method.

On the other hand, you can set up an ad in Ad Manager in three steps. You can edit almost everything here, like the campaign, Ads Set,  and Ads. By editing these Ads, you can also arrange the design elements as you wish. You can easily target and retarget your desired audience through Facebook ads. Facebook Ads will provide you a lot of options that Boosting never offered. In Facebook Ad, you will find an option called ‘Ad Set’ which is of powerful setup that will help you to reach your desired customer by customizing it.

Conclusion Facebook ads allow you to customize your ads target desired audiences more specifically, and customize ad elements (contents, articles, images) before running them, which are not available on boosting.

Difference between a Facebook ad’s reach and impression

Reach is the number of people your ad has reached, and Impression is the number of times your ad has been shown. Let’s say your ad has reached five people, then your reach is five, and in these 5 people, two people showed the ad twice, then here your impression is seven (5+2). 

So, the bottom line is that the number of people viewing your ad is called reach, and the number of times your ad is shown is called impression.

Develop a useless Reach campaign into a useful tool.

Usually, a person wants to buy any product after seeing a new ad or product one to seven times, so using this theory, the reach campaign can be turned from useless to useful. There is an option called ‘frequency cap’ you will find when you are going to run a reach campaign, it gives you the option to select how many impressions you want on specific days. 

Where usually one is given on impression and days usually selected 7 (default). If you have put ONE in the place of day in the frequency cap option and in the place of impressions you have put that number as many times as you want to show in a day, like 5-7 impressions on a day then the reach campaign will work more effectively. It will also help you to gain brand awareness and some sell too. That’s how we can develop a useless reach campaign into useful too.

Frequently Asked Questions On Facebook Ad’s Advantage Campaign Budget Optimization, highest volume, Cost per result goal (CPRG), and bid Cap: Everything You Need To Know


Why do we use Advantage Campaign Budget Optimization?

The bidding strategy can be worked from the Advantage campaign budget. After turning on the advance campaign budget, the budget will come to the campaign and as a result, if there are two ads in the campaign, the budget of two ads can be given together and the budget can be divided depending on the performance or condition of the campaign.

What is the High/ Highest Volume of Facebook Ads Manager?

The budget of high volume is divided between two or more ads by the campaign bid strategy. So in this case, for the ads that are performing well within the ad set of a campaign, Facebook automatically gives more budget, and the ads that are dropping or giving less performance, reduce them a little budget. This is how the High volume or highest volume method works on budgets.

How Cost Per Result Goal Work?

Ads costing (sell) can be limited by using cost per result goal. In this case, you can be fixed an amount on your per sales if you want. But in terms of cost per result goal, the sale you make will be cut by Facebook’s average sale cost, a sale will cut the full average here, not a specific amount per sale. Suppose you have a product for ads, in your case you set the Cost Per Result Goal to be 5 dollars, you will see at some point that you have cost 2 dollars for one sale and sometimes the cost crosses 5 dollars to 7 dollars for per sales, but when you calculate average sales cost, you will see that it never crossed 5 dollar.

What is the Bid Cap on Ad Manager?

In the Bid Cap option, you can directly limit the cost per sale to a fixed number (dollar). Suppose you limit the per sale of a product to five dollars. Each sale’s cost will be a maximum of five dollars, not more than that.

What is the alternative to Facebook’s difficult A/B Testing?

Multiple ad sets can be created under a campaign and multiple ads can be created under an Ad set. So here we create multiple ads with different elements on a product within a campaign or an ad set. When we run multiple ads within an ad set with different elements (images, content, headline) on the same product, we can see a difference between the two. And by comparing between them, we will get a better A/B testing result. In this case, we can not only do the testing by changing the content or image, but if we want, we can do the A/B testing by creating multiple ad sets in different locations and submitting them to different level’s target persons. When you manually run two or three ads inside an Ad set or Ads for A/B testing without using Facebook’s default A/B testing, then it will give you better output than Facebook’s default A/B testing.

Note: All are my personal opinions about Facebook Ads wan what others covered in this article. There can be differences in others’ opinions or it’s system.

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